The Healthy Beverage Transforming the Beverage Market: Matcha Tea Drinks

Matcha tea drinks are taking off in the beverage industry. According to the Google Beverage Trend Report 2017, interest in matcha beverages has grown 64% every year since 2015, when matcha tea drinks first hit the market. Matcha’s complex, deep, and earthy flavor paired with its health benefits offers a new, connected, and nourishing experience and healthy beverage alternative.


The Google Research team found that consumers are seeking plant-based ingredients that bring bold and earthy flavors to their beverages. At Ikeda Tea World, our ceremonial grade matcha powder is made by stone-grinding hand selected organic green tea leaves specially grown, harvested, and steamed. This refined and delicate process gives matcha tea drinks a new dimension of flavor.

Ikeda Tea World’s manufacturing process also allows matcha powder to provide a concentrated dose of caffeine and L-theanine, an amino acid linked to relaxation and calmness. Research has found that these two components together create a “magic combo” that will make you feel alert, energized, and focused while also calming down your nervous system. This is why matcha tea drinks have become a great healthy beverage substitute for coffee. Imagine all the energy without the jitters!

Creamy, Smooth, And Good For You!

One of the biggest trends Google found was that even if you add milk or cream, matcha drinks keep their earthy flavor and remain a healthy beverage. “What we discovered is that YouTube influencers are talking about both the indulgent side of matcha, its creamy, smooth, rich flavor, as well as the healthy side” (Google Beverages Trend Report 2017).

Matcha powder is loaded with catechins, strong antioxidants that help prevent cell damage. Catechins help boost metabolism, have antibacterial qualities, and may even stop the growth of cancer cells. Matcha tea health benefits are also associated with weight loss. Studies have shown a higher concentration of catechins in matcha tea drinks than in other green teas which promotes body fat reduction.

Can It Get Better?

Matcha offers the consumer a wide range of delicious and healthy beverages that are rightfully becoming more and more popular. Here are some of our favorites:

Matcha Tea

Matcha powder is prepared to go into a matcha green tea healthy beverage

Matcha tea is a great way to enrich your morning ritual. Its smooth and bold flavor will give you the amount of caffeine necessary to kick off the day with focused energy. Check out this healthy beverage recipe from Bon Appétit.

Matcha Latte

A creamy matcha healthy beverage sits in a ceramic mug

If you are up for a healthy treat, how about a foamy matcha latte with a bit of honey or vanilla? This creamy sweet indulgence is like having dessert with none of the guilt! No wonder matcha lattes are taking the market by storm with a growth of 70% in 2017, according to Google’s report.

Matcha Lemonade

Two glasses of matcha lemonade next to a cutting board with lemons on it

The crisp full-bodied flavor of matcha lemonade is ideal if you are looking for a refreshing, healthy beverage. This trendy matcha tea drink is not too sweet and is very easy to make! Try serving matcha lemonade at parties or use it to nourish your body after a workout.

Are you looking for high-quality, organic matcha to help boost your company’s next trendy healthy beverage? Explore our collection of wholesale bulk teas today, and contact us for a free estimate and matcha sample.